I remember seeing the first Macintosh computer in my friend's Dad's office as a young boy. I was 8. This mouse thingy was strange and awesome, and the computer was smiling at me.
I remember the first time I saw the Macintosh 1984 ad, and realized that advertising was about storytelling and that a good ad had the power to move me.
I remember the first time I saw the 'Crazy Ones' ad campaign. I was inspired again... and the roster of amazing Apple ads are a big reason that I work in marketing today.
I remember watching the first Apple press conference and being amazed at this man's remarkable showmanship and how down to earth he seemed at the same time. His passion was undeniable and his vision was exciting.
I remember my first iPod...the first Apple product I ever personally owned. I didn't yet understand the impact that this innovation would have on an art form and how humans would experience music, but it immediately enriched my life as I discovered and listened to more music, more often.
I remember the feeling I had when I got my iPhone... like a whole new world had opened up to me... like I was part of the future. Then I got an iPad and I lived this feeling all over again.
I remember the first time I saw his speech at Stanford. I believed in myself a little more that day, and every once in a while I go back to that video when I need a kick in the pants and a lift of spirit.
I remember the countless times I referenced the apple.com website to look for the best practice in how Apple designed a particular aspect of an online experience.
I remember the first time I set foot in an Apple store ... I felt like I had stepped into the future.
I remember the many, many discussions I've had in the past where I've referenced the Apple brand as the benchmark for excellence in branding. From their logo to their products to every single customer experience they create, I am hard pressed to point to a company that has even come close.
I never knew Steve Jobs personally, but I am forever grateful for the many ways that he and the company he built have inspired me, taught me, surprised and amazed me, entertained me and made me smile.
Today, I remember. Thanks, Steve.
