... not because I told you to. Not because Mitch Joel told you to. Not because Chris Anderson, Dan Ariely, Dan Pink, or Craigslist founder Craig Newmark told you to in their testimonials for Mitch's book.

Buy Six Pixels of Separation because Mitch is one of the preeminent thinkers in business today. Having had the chance to work closely with Mitch for four years at Twist Image as his Vice President of Strategic Development, I can tell you that Mitch is the goods. Not only is he a brilliant and incisive business leader, speaker and blogger, Mitch is a great guy who deserves your support today as the book officially launches.

If you work in business and depend on human beings for the success of that business, then you need to understand how we are all intrinsically connected through the digital channels, and through the simple concept of Six Pixels of Separation.

Here's a sample of one of Mitch's simple and powerful musings:

Go on... buy the book. You'll be glad you did.