Digg Dialogg: Marissa Mayer

As part of the Digg Dialogg series of interviews in which the questions are defined by the Digg user base, Digg founder Kevin Rose spoke to Google's Vice President, Search Products & User Experience,  Marissa Myer , covering questions ranging from how Google uses your data, to what she thinks about Microsoft's Bing search engine, and how it is impacting product development at Google.

View the complete list of questions and comments at Digg Dialogg: Marissa Myer

How To Get Awesome Links

Rand Fishkin at SEOmoz does a great job of describing how to build high quality links in this video, part of the Whiteboard Friday series:

SEOmoz Whiteboard Friday - How to Get Awesome Links from Scott Willoughby on Vimeo.

SearchEngineWatch: Link Building Tactics 101

Ron Jones, of Symetri Internet Marketing, posted a great article on SearchEngineWatch.com outlining the fundamentals of an effective link building campaign for search engine optimization.

In the first of a two part series, Ron Jones outlines some core tenets of link building for SEO:

1. Focus on link quality, over quantity. The context and source of a link defines the value of its impact on your ranking.
2. PR and digital press releases are great vehicles for generating high-quality inbound links.
3. Provide value to humans first.

This last point is something I've focused on for years as the nucleus of any successful SEO campaign.   It is humans, not bots or spiders, that will propel your site to the top of search engine rankings for a given keyword - because they are linking to your content, sharing it within their networks, and ultimately, clicking on your link in the search engine result pages because of the inherent value it offers to them.

Check out Part 1 of Link Building Tactics 101 to read Ron's article at SearchEngineWatch.com.